Winter Warm Up

A Creative Bootcamp for Independent Businesses

Join us for two days of intensive workshops designed to help you strengthen and build your creative business. Learn from experts in the field of PR, marketing, photography, graphic design, wholesale and social media. Spend two days surrounded by Boston-area creative entrepreneurs who have shared your triumphs and challenges.

Winter Warmup will be held at Suffolk University on Sunday and Monday, January 19-20.
Register through eventbrite now or read more about our workshops below.


Trend Forecasting

How can you predict the colors and motifs that customers will look for in the coming year? We'll hear from an expert in trend forecasting on tools you can use to anticipate the next cactus or alpaca craze.


Thea Perez has over 10 years experience in the apparel industry helping clients with a multitude of tasks from initial concepts to specs and artwork, as well as designing their entire line. In 2016 Thea founded Polychrome: a trend reporting and design studio.

Creating A Press Kit

Big plans for press outreach in 2020? In this workshop you'll learn how to create the materials needed to secure media placement.


Tracy Davis is a public relations professional with over two decades of experience in developing and executing successful media relations campaigns. She's the founder of Tracy Davis Public Relations, which strives to help brands break through and gain reach in today’s multimedia marketplace.

SEO Basics

Mystified by SEO? This workshop will review basic concepts and basic practices, then we'll do some hands-on work to help you get more from your online presence.

Myrna Greenfield, founder and “top egg” at Good Egg Marketing, helps good businesses grow. Good Egg has enabled hundreds of food entrepreneurs and small businesses increase sales and build customer loyalty. Myrna is a veteran small biz consultant in Boston and Somerville.


Packaging Design

Is your packaging helping to attract customers and tell your brand story? Get expert information on best practices in packaging design. Hear the dos and don'ts from a buyer who's seen it all.
With an extensive background in indie retail, Alexis Brinkman has now been working as a merchandising manager for The Grommet for 4 years. We're excited to welcome her back to Winter Warmup and learn more about her field of expertise.

Pinterest Marketing 

What can you do to get noticed on social media in 2020? Our IBA facebook poll showed that Pinterest is the most mysterious social media platform, but it also has a high conversion to sales. We'll try to bridge the knowledge gap in this workshop.

Jane Zhdanova founded Salted Papaya in 2016 to help small businesses harness their size and flexibility along with their unique attributes to establish a brand identity on social media.

Hands on Photo Workshop 

Upgrade your DIY photo skills. In this hands-on workshop you'll have a chance to bring your DSLR and learn which settings are favorable for product photography in your home studio.


Rebecca Morrison joins us from the MassArt Photography department. She has worked for more than a decade as a commercial photographer, freelance editor, and photographic educator for students of all ages.